While I'm not convinced about the usability of the site, the design (e.g. texture, flowers, color contrast of the key words in the main message, an overall calming color scheme) is lovely.
I am also impressed with how persuasive it is. The key message is very straightforward and focused, and well supported by the design.
It's often said that when people lie, they include a lot of unnecessary detail. Interestingly enough, many sites that are marketing a consulting service are full of unnecessary detail on the homepage. I don't think those sites are lying to viewers, but I think it is one reason viewers tend to find them unappealing, as well as boring. (The reaction to unnecessary detail, of course, is more instinctive than rational.)
With this site, it's nice to skip the volubility, and get the impression of sincerity instead.
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