November 19, 2011

From Eye to Mind

Ideas shift, and snake, and turn into something new when written about. A blog starts off being about knitting and ends up about nuclear disarmament. All the connections are there day to day, but take a step back and it's not clear how the beginning and end are connected.

With that knowledge firmly in mind, this is a marketing blog. It's a marketing blog that is interested in what people perceive, and how that is translated by the mind.

I'll look at design, usability and UI, with the occasional neuroscience and psychology insights thrown in.

My goal is to further develop my understanding of how people react to the world, and how to make marketing messages more effective (that, incidentally, is not a euphemism for how to deviously manipulate customers).

Now I have a starting point, I'm looking forward to seeing the end point, and all the points in between.