(Click for larger version.)
There's a lot that could be tested on this pricing page, but the 100,000 / 10,000 / 1,000 numbers caught my eye. I don't know if it's a really smart or a less-than-smart approach.
In the smart category... This is the number people are going to care about, so it should jump out at them. The numbers are large and tie in to the plan names, and help justify the cost.
In the maybe-this-isn't-so-smart category... Customers come to this page expecting cost. The first number that jumps out at them is 100,000. It could either get them to click away or implant (consciously or not) that this is an expensive service.
Not where I would start testing on this page, but it's fascinating from the perspective of how the information is being processed by visitors to the site.