November 28, 2011

Making a Mountain

A step-by-step guide on how to turn a social media molehill into a mountain:

Step 1:

Emma Sullivan’s trip to Topeka with other high school students to learn about government taught her a few unexpected lessons...
... “Just made mean comments at gov. brownback and told him he sucked, in person #heblowsalot,” Sullivan [tweeted] from the back of the crowd.

Step 2:

Take yourself too seriously.
... a Brownback staffer had notified her school's principal about the tweet, and the principal told her she had to write an apology to the governor.

Step 3:

Look like a fool in front of a national audience.
... following the media attention, [Sullivan's] Twitter follower count has rocketed from 65 to more than 4,000.

Step 4:

Issue an apology and hope the whole thing goes away.
On Monday, the Governor’s office apologized. 
"My staff overreacted to this tweet, and for that I apologize," he said in a statement emailed to The Associated Press. "Freedom of speech is among our most treasured freedoms."